Wolphaartsdijk, the Netherlands
Camping ‘t Veerse Meer – Wolphaartsdijk, the Netherlands
Camping 't Veerse Meer
Meet camping Veerse Meer, located just above Goes in South Beveland. In the heart of tourist recreational Zeeland, on the lake where the campsite is named after. Originally started in 1961 as a mini-campsite and since its acquisition by the Jasperse family in 1986, it has grown into a medium-sized family site. From a lawn of 1.5 ha to now 10.5 ha, with 350 places and all elements for an optimal holiday residence. With the addition of a versatile and challenging central playground and a mobile food truck to further expand the catering function, the campsite is ready for the high season. Climbed from the rear to the leading group.
You can tell by everything that the campsite is run by an enthusiastic family with the help of dedicated (holiday) staff. Here, family, collaboration and experience are central. You experience this from the warm reception at the reception to the enthusiasm with which the family members, who all have their own role within the company, tell when they have a chat with you. And what's great is that here, 3 generations daily work on the optimum holiday feeling of the guests. But also the guests have been coming here for generations. Guests who have learned to walk here and have experienced their first vacations, now come here on holiday with their (grand) children. Families who spend their holidays here together are no exception. Enjoy together and collect moments of happiness together during a well-deserved vacation.
Invest back in the company
The strength of the campsite lies in its personal and family character. There is a well-considered business approach behind business operations. After all, without earning, investments cannot be made and innovations and innovations are not forthcoming. And they ensure that you remain distinctive and can continue to offer the "wow" factor. The market is erratic and trends and developments are constantly changing. Optimal experience for a broad target group, more luxury at the places, a 24/7 service level are some examples of what you can offer more difficult as a medium-sized entrepreneur. Nevertheless, it is possible here to maintain the personal character and to continue to innovate. By working together and investing as a team. The strategy: pay close attention to the cost side, often in the labor category. You should not let someone else do what you can do yourself. On the other hand, if you do not have the knowledge, it is best to hire professionals to help you with this. As with the design and layout of the central playground by BOERplay. In addition: dare to invest. "If something emerges ... we invest it back in the company. Do not make everything up, but invest. We have been keeping that up for 30 years. "
Move with the times
You have to keep up with the times. However, if there is a swimming pool everywhere, that does not mean that you also have to install a swimming pool. The size of the campsite and the number of places take this into account. If you realize a playground like this at a mini-campsite ... then the playground will only pay for itself in a much longer time. It has been a well-considered choice not to replace a traditional playground, because it will make you miss your goal as a medium-sized campsite. Then there is a playground, perhaps for less money, but it lacks the "wow" factor that is needed to profile you in the market.
Something is happening
The effect of innovations on the campsite is also reflected in the environment. Something is happening; you're being talked about. The campsite experienced the same effect by placing an old-style drawbridge on the edge of the campsite three years ago. Also a considerable investment, which immediately attracted great publicity. "We were suddenly the campsite with the drawbridge," says Marjan, the oldest daughter of the family. It is a small bridge with an Old Dutch look & feel, connected to the cycle route network, which connects the campsite with the Veerse Meer. You no longer have to use public roads. "We could have laid a plank over the ditch. But we have chosen this image-determining element. The same with the new central playground, which also determines the image and really exudes something. We could also have placed a balance beam and placed a seesaw .... But that doesn't make the difference. "
Something for everyone
The striking playground that was created in the spring is the talk of the day. When BOERplay set up the playground, the process was closely monitored from the start by the regular guests present. The playground is, as it were, being rediscovered. The reactions after the realization are very positive. Congratulations from the guests; they confirm the "wow" factor. You can see the towers from the entrance of the campsite; and once you get closer you notice that besides climbing and scrambling, there is much more to experience.