During a holiday in 1995 in Egmond aan Zee, miffy was 'born'. Every evening Dick Bruna tells his eldest son Sierk a bedtime story about a white rabbit running around in the garden of the holiday cottage. That rabbit becomes the inspiration for miffy.

Over the years, countless children have experienced miffy's adventures on paper. Nowadays, our toddlers and preschoolers can actually go on adventures together with miffy on our play equipment. They become the main character in a brand new miffy adventure and make memories for life together with miffy.

Miffy's play equipment is designed with sustainability in mind, including the use of recycled materials, while keeping the playing fun at the centre of our attention. We design our play equipment with a focus on play values, stimulating motor skills and stimulating the imagination.

With this product line, we fully immerse ourselves in the world of Dick Bruna. The original miffy books serve as inspiration, using the original colour palette.

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